Take your business to the next level with our features

As one of Germany’s most visionary leaders in sustainability, Prof. Dr. Anabel Ternès von Hattburg has made waves with her forward-thinking approach to sustainable innovation. In our ‘9 Questions With’ series, she shares her insights as the CEO of Sustain Plus and Managing Director of the SRH Institute for Sustainability Management, diving into her dedication to responsible business practices and her journey from environmental advocate to influential voice in global sustainability. Through her work with initiatives like the UN Ocean Decade and the Club of Rome, Anabel champions a collaborative, future-oriented perspective that continues to inspire people and industries worldwide.

A young girl's encounter with plastic waste on Norddeich-Mole beach sparked what would become a transformative journey in sustainability. Today, Prof. Dr. Anabel Ternès von Hattburg stands as one of Germany's foremost voices in sustainable innovation, pioneering solutions that have helped companies achieve up to 40% waste reduction while maintaining profitable growth. As CEO of Sustain Plus, founder of multiple green startups, and managing director of the SRH Institute for Sustainability Management, her work has earned recognition from Hypovereinsbank as 'one of Germany's outstanding managers and entrepreneurs.'

From early roles at Samsonite and Fielmann to her current position as a sought-after keynote speaker and strategist, Anabel has consistently bridged the gap between economic growth and environmental responsibility. Her approach to sustainable leadership centers on empathy and forward-thinking—believing that sustainable strategies not only protect the planet but form the backbone of long-term business success.

Through her influential roles on boards like Plant for the Planet, the Club of Rome, and the Club of Budapest Germany, Anabel champions a vision where meaningful change emerges from both local action and global collaboration. Her message is clear: sustainable leadership transcends environmental concerns, nurturing a mindset that builds trust, drives innovation, and ensures progress benefits all stakeholders.

Read on to explore Anabel's insights on sustainable leadership and her pioneering approach to building a responsible future.

Team Reblue: As a renowned futurologist and keynote speaker, what inspired you to dedicate your career to exploring sustainability, digitalization, and future trends? How have your diverse experiences shaped your unique perspective?

Anabel Ternès: My inspiration to pursue sustainability, digitalization, and future trends comes from a deep desire to shape a world that is both technologically advanced and environmentally responsible. Early in my career, I witnessed how digital solutions could transform industries, but I also saw the environmental and social challenges that came with rapid advancements. These experiences, combined with my background in psychology and communication, give me a holistic perspective on creating future-focused, sustainable solutions.

"Sustainability goes beyond environmental practices—it's a mindset that can create resilience, innovation, and trust. This mindset becomes the foundation for future-proofing any organization."

Team Reblue: At Responsible Futures, you focused on educating and guiding businesses towards sustainability. Can you share a specific success story where your insights significantly impacted an organization's sustainability practices?

Anabel Ternès: At Responsible Futures, I worked with a mid-sized manufacturing company initially struggling to align its processes with sustainability goals. Through comprehensive workshops and strategic advice, we transformed their approach, reducing waste by 40% and improving energy efficiency, resulting in significant cost savings. The success has encouraged them to adopt additional sustainability practices and even influenced other companies in their industry.

"When businesses embrace sustainable strategies, they don't just save resources—they attract talent and build lasting success."

Team Reblue: You authored the book "Los, jetzt: Nachhaltig führen = Zukunft gewinnen", which emphasizes the importance of sustainable leadership. What key insights do you hope managers will take away from this book to implement in their organizations?

Anabel Ternès: In "Los, jetzt: Nachhaltig führen = Zukunft gewinnen," I emphasize that sustainable leadership is essential for future-proofing an organization. I hope managers realize that sustainability goes beyond environmental practices—it’s a mindset that can create resilience, innovation, and trust. My goal is for leaders to see how sustainable strategies attract talent, enhance brand reputation, and contribute to long-term success.

"One success story: 40% waste reduction through strategic transformation. This isn't just change—it's revolution."

Team Reblue: As the founder of the GreenBlue Insights blog and newsletter, what are some of the most innovative sustainability solutions and trends you've highlighted that have resonated with your audience?

Anabel Ternès: Through the Green Insights blog and newsletter, I’ve highlighted several innovative trends, such as regenerative agriculture and circular economy practices. One solution that resonated with readers was an urban farming project utilizing AI to optimize crop yields in small city spaces, providing fresh produce with minimal environmental impact.

"Global collaboration in sustainability isn't optional—it's essential for meaningful progress."

Team Reblue: With your involvement in organizations like the Club of Rome and the Club of Budapest Germany, how do you see global collaboration playing a role in addressing sustainability challenges?

Anabel Ternès: My involvement with organizations like the Club of Rome and the Club of Budapest Germany underscores the importance of global collaboration. Sustainability challenges require diverse perspectives, and when countries work together, we can share resources and expertise to make substantial progress.

"Leaders need more than strategy—they need empathy to drive sustainable change."

Team Reblue: In your opinion, what are the most critical skills and mindsets that leaders need to cultivate to drive sustainable change in their organizations and communities?

Anabel Ternès: Leaders today need to be agile, open-minded, and forward-thinking. I believe cultivating empathy is key—understanding the social and environmental impact of decisions creates a foundation for sustainable change.

"AI and blockchain aren't just tools—they're catalysts for verified, ethical sustainability."

Team Reblue: As a partner member of the German UN Ocean Decade Committee, what are your thoughts on the role of oceans in achieving global sustainability goals?

Anabel Ternès: The oceans play a crucial role in the fight for sustainability. Oceans regulate climate, support biodiversity, and provide resources, but they’re under immense threat. As part of the German UN Ocean Decade Committee, I’m dedicated to raising awareness about sustainable ocean management as a pillar for achieving global sustainability goals.

"Oceans aren't just bodies of water—they're the key to our climate future."

Team Reblue: With your expertise in digitalization and future trends, how do you envision emerging technologies like AI and blockchain enhancing sustainability efforts in the coming decade?

Anabel Ternès: Emerging technologies like AI and blockchain hold transformative potential. For example, blockchain’s transparency can verify supply chains, preventing unethical practices. AI can optimize energy usage and resource allocation, making these technologies instrumental in reducing waste and promoting sustainable practices.

"Urban farming with AI shows us how innovation can feed cities sustainably."

Team Reblue: Looking ahead, what is your vision for a sustainable future, and what legacy do you hope to leave through your work as a futurologist, author, and sustainability advocate?

Anabel Ternès: My vision for the future is one where humanity lives in harmony with nature and technology. Through my work as a futurologist, author, and sustainability advocate, I aim to inspire leaders to prioritize responsible innovation and sustainable growth, leaving a legacy that contributes to a healthier, more balanced world.

Photo courtesy of Anabel Ternès